"A brave new (digital) world"? Effects on In-house social media on HRM? is an article conducted by a team of German professors written in 2013. It talks about the positive and negatives effects that using social media can have in a professional setting. It especially explores the topic of social media use in the "Human Resource Management" field. The authors conclude that digital technologies have drastically change the way we do business and social media has the potential to do the same thing. However, the authors also say that implementing social media within a business must be done with caution.
This article relates to internet communication because it explores and examines the effects of social media on our culture. Social media is highly prevalent in our personal lives and has already become a large part of business as well. In our class, we have examined how businesses use social media to further connect with customers. This article seems like a perfect compliment to those discussions.
I recommend this article for several reasons. It was well-written and surprisingly easy to read. The authors did a good job of being impartial and objectively examining the issue of using social media in the workplace. All viewpoints and possibilities were thoroughly and equally discussed. Finally, I think the article is relevant to any college student, who like me, are most likely deeply involved with social media and about to enter the workforce. This a reminder that businesses care about social media .so you should be cautious as to what you post. However, on a more positive note, it's a reminder that young workers can use their social media prowess to make an impact and help companies best use it.
Source
Hauptmann, S., & Steger, T. (2013). "A brave new (digital) world"? Effects of In-house Social Media on HRM. Zeitschrift Für Personalforschung, 27(1), 26-46. Retrieved from http://0-eds.a.ebscohost.com.wncln.wncln.org/ehost/detail/detail?vid=1&sid=efeaedb7-5009-40da-a84d-3670c4cf6a4e%40sessionmgr4005&hid=4110&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=85423284
Thursday, October 23, 2014
Monday, September 29, 2014
Assignment #2
I think the network law that I most agree with is Reed’s Law.
Reed’s Law deals with Web 2.0 and the power of social networks and social
media. It states that the utility of a network with n members
increases exponentially (or by 2^n). Although I don’t necessarily understand
the math behind this rule, I think the concept of it is true.
Social networks and social media have so much power and
influence because of the vast number of people who use them. The more people
that use them; the more connections that are available. The more connections
that are available; the more content is shared and distributed. Basically,
Reed’s Law means that the power of a social network is exponential, which means
it grows very rapidly as more and more members start to join.
This is especially important for advertisers in the media
industry. Advertisers must make sure they harness the power and utility of a
social network in order to get their name and product out there in the market.
Advertisers should be primarily interested in using social networks that follow
Reed’s Law. Otherwise, they would wasting time and effort in social media that
haven’t reached their full potential utility and power.
I think in five years from now, the way that people get their
information will definitely be different than the way things are today.
However, it’s also important to not get too far ahead of ourselves. I’m not
sure it’s realistic to say that in five years, we will all have microchips in
our brains feeding us information. I also think that it’s important to
understand that traditional (or “old”) media like newspapers, radio, and TV
will still be relevant in the communication world. In my opinion, the biggest
change in the next five years of communication will be about current
technologies evolving. In other words, I think we’ll be getting information in
a more advanced way than we do now.
For example, I believe people will continue to use smartphones
and tablets to get information on the go. However, these smartphones and
tablets will be technologically advanced beyond what we are capable of creating
today, in 2014. I also think people will continue to use newspapers, TV, and
radio. However, these will have to evolve and grow with the needs and habits of
consumers. I think newspapers will move to online only, TV providers will move
to stream more on-demand content, and radio will become more personalized and
local. Finally, I think people will start to trust citizen journalism (such as
Twitter reports) more than corporate news organizations.
Do you agree or disagree? Let me know!
Thursday, September 18, 2014
My Thoughts on "Why We Blog"
It was interesting to read "Why We Blog." This article written in 2004 was an investigation into the mainstream use of blogging on the internet. The study interviewed several regular bloggers in order to investigate their blogging habits and see why they were truly interested and invested in the blogging world.
The study found that blogs were used for several different reasons. Some used blogs as a way of expressing themselves emotionally. They found it easy to "sort out" their emotions and deal with those emotions in a public forum. Others used blogs as a way to practice their writing skill and prowess.
Many of those surveyed said that blogging was a great way to update their lives so that family, friends, and work colleagues could read about it (of course, this was in an age before Facebook, Twitter, and other social media that are ways of keeping connected). Still, others found blogs to be a great place to grow, improve, and network in a professional sense.
Overall, the authors concluded that blogs were a growing mainstream way to use the internet that was being widely accepted and use in a variety of ways. I would have to agree - blogs are still quite popular and personally, there are several blogs that I read on a weekly basis. Blogs are like a new type of broadcast media, and it's nice because you can read them at your own convenience.
Still, I think the entire internet landscape has drastically changed since this research was done and this article was published. I would be interested to see if/how blog usage is different now in 2014. I think that overall, blogging might be different because of the social media we use everyday.
The study found that blogs were used for several different reasons. Some used blogs as a way of expressing themselves emotionally. They found it easy to "sort out" their emotions and deal with those emotions in a public forum. Others used blogs as a way to practice their writing skill and prowess.
Many of those surveyed said that blogging was a great way to update their lives so that family, friends, and work colleagues could read about it (of course, this was in an age before Facebook, Twitter, and other social media that are ways of keeping connected). Still, others found blogs to be a great place to grow, improve, and network in a professional sense.
Overall, the authors concluded that blogs were a growing mainstream way to use the internet that was being widely accepted and use in a variety of ways. I would have to agree - blogs are still quite popular and personally, there are several blogs that I read on a weekly basis. Blogs are like a new type of broadcast media, and it's nice because you can read them at your own convenience.
Still, I think the entire internet landscape has drastically changed since this research was done and this article was published. I would be interested to see if/how blog usage is different now in 2014. I think that overall, blogging might be different because of the social media we use everyday.
Thursday, September 11, 2014
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